Culture Means Business: How International Cultural Relationships Contribute to Increased Trade & Competitiveness for the UK

Culture Means Business: How International Cultural Relationships Contribute to Increased Trade & Competitiveness for the UK

This report shows that culture is key to UK commerce in two ways: people overseas who have experienced UK culture are significantly more interested in doing business with the UK; and they also rate the country more highly as a business destination. The report is based on research carried out for the British Council by IpsosMori and YouGov.

Date of publication: Tuesday, October 8, 2013