Influence & Attraction: Culture & the Race for Soft Power in the 21st Century

Influence & Attraction: Culture & the Race for Soft Power in the 21st Century

John Holden for the British Council

A new report from the British Council investigates how and why ‘soft power’ is becoming more important in international relations – and why countries such as China, Korea and Brazil are making huge investments in it.

Date of publication: Wednesday, October 2, 2013
Download PDF: Influence & Attraction: Culture & the Race for Soft Power in the 21st Century